Where Carrefour Company does operates in the world:
Carrefour operates in 29
countries around the world. It is operates mainly
in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab
Emirates and Saudi Arabia, but also has shops in North Africa and other parts
of Asia, with most stores being of smaller size than hypermarket or even supermarket. Also Carrefour means "crossroads" in French.
The demographic in Carrefour:
The demographic environment
shows both opportunities and threats for Carrefour that increases in
population size and household incomes help to expand the market. Also changes
in the geographic distribution of populations, led to technological improvement
in communications. As local stakeholder, Carrefour recruits 90% of its
employees in its store catchment areas. The Carrefour recruitment policy is
based on equal opportunity, and the Group gives those from all a chance to
succeed, with or without qualifications. Also recruitment methods are based in
part on practical exercises, which allow future employees to directly
demonstrate their skills.
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