Consumer/Customer base:
Carrefour
has got six major customer segments which include hotels, restaurants, catering
companies, offices and institutions apart from small traders, kirana stores.
Also Carrefour should consider tapping into the Indian market as it has large
customer base which it can attract. For example, Lulu has a separate freshly
prepared food sections dedicated to Indians while Carrefour has no such
facility.
On the
internet Carrefour has a very clear, accurate style and formation site which
contain products and promotions, that is changed regularly. The site
categorizes the various products of Carrefour into different sections:
Ø Communication
and Telephones
Ø Computers and
IT
Ø Consoles Gaming
Ø Photo Video
Ø TV & Audio
Ø Garden and
Sports
Ø Home Households
Ø Beauty &
Personal Care
Also the site
contain of eight sections which has different subsections so that the customer
finds quickly and the exact products he/she is searching for. You can also read
about the products, order them online and see the shipping time and the
available stock. So, with all features that the Carrefour website contains, the
customers will be more attracted to join the website and buying a lot of
products form it which that led to make lots of profit to Carrefour company.
In my opinion that Carrefour Company used the correct system and the proof is that now all the customers changes their directions to buy from Carrefour and leaving the grocery and small super markets. As a result of opening Carrefour department in the city centers and malls, that most of the customers spend their time in those places. So, Carrefour will gain a lot and lot of profits which make it successful than all the competitors
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